Shirley's Saloon - 5 Star Dive Bar
Designed and developed a complete web presence for Shirley's Saloon, a new 5-star dive bar in Marshall, Wisconsin. The site captures the bar's vintage outlaw character while providing essential functionality including an interactive menu, event information, and contact forms—all built in Framer with a focus on atmosphere and conversion.
Client
Shirley's Saloon
Service Provided
Website Design & Development
The Goal:
Shirley's Saloon was preparing to open its doors in Marshall, WI and needed a website that could establish their brand identity before launch. The owner wanted to communicate the bar's unique story—inspired by his grandmother who ran a saloon in Europe—while giving potential customers easy access to menus, hours, and location info. The site needed to feel authentic to the "5-star dive bar" concept: inviting, unpretentious, and full of personality.
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The Challenge:
Translating a physical bar's atmosphere into a digital experience is tricky. Dive bars thrive on vibe, not polish—so the design needed character without feeling overproduced. The site also had to serve multiple purposes: tell the brand story, showcase food and drink menus, promote events, and drive foot traffic. Balancing all of this while keeping the design cohesive and mobile-friendly required careful planning of the information architecture and visual hierarchy.
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The Result
A fully responsive Framer site that brings Shirley's Saloon to life online. The homepage immediately sets the tone with bold imagery and the tagline "Home of The Barrel-Aged Old Fashioned." Visitors can browse the full menu through an image carousel, read the owner's personal story, check hours and location, and reach out via a dedicated contact page. The site launched alongside the bar's opening and now serves as the central hub for their online presence.
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